Paid Advertising9 min read
PPC Keyword Research in 2025: Trends, Data & Expert Tips
Discover how to uncover profitable PPC keywords, add smart negatives, and build winning ad groups with this actionable guide.
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
Paid Advertising15 min read
What Is Online Advertising? The Complete Beginner’s Guide
Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.
Paid Advertising6 min read
What Is Keyword Bidding? A Beginner’s Step-by-Step Guide
Keyword bidding involves setting how much you’re willing to pay to reach a certain goal in Google Ads.
Paid Advertising8 min read
What Are Display Ads & How Do They Work?
Display ads are visual ads (usually in the form of banners) that appear on websites and apps.
Paid Advertising2 min read
Benefits of the Cost Per Click Advertising (CPC) Model
The key to successful performance of any online business is to find a source for highly targeted audiences and getting as many potential customers as possible at the lowest price. In most cases, cost per click advertising would perfectly suit the method for achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial conditions.
Paid Advertising3 min read
Choosing Websites for Google Ads at the Google Display Network
The Google Display Network is a collection of websites on which you can place your business’ ads. There is a variety of ad types you can choose from. Furthermore, Google lets you be the captain of the ship with regards to selecting the websites your ads would be displayed on.