Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Follow our checklist to optimize the technical side of your site and improve your search rankings. Breadcrumbs are a trail of text links showing users the path to the page they’re currently on. Learn how to spot rising queries, validate them with Semrush, and turn Google Trends spikes into results. Learn how to use a robots.txt file to control the way your website is crawled and prevent SEO issues. In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT. Learn how to add a MapQuest business listing to improve your online visibility and drive more customers.